About David

“David has an uncanny ability to cut through the fog, identify the issues, and resolve them,” is what you would hear many of his clients tell you.  His experience in condominiums sales and marketing is unsurpassed. He has recruited, trained, and supervised onsite sales staff for more than 70 Florida communities, totaling more than $3 billion in sales.  He has served as advisor, marketing consultant and/or broker of record for 27 condominium lender workouts.

In 2008 Keller Williams Realty International featured him as a Lifetime Achiever. Today he is his own broker, and  a columnist for Inman News.  He founded New Homes Niche to help general agents develop this important and profitable niche.

Additional qualifications:

Chair, Sales and Marketing Council, Florida Home Builders Association

Author, Condominium Sales and Listings, Reston Publishing Co. (Available on Amazon).

Senior Vice President, New Homes Division, major national franchise

Along the way, he developed these among other operating guidelines and principles:

1. A prospect will not return to for a second visit if during the first visit they did not picture themselves living in the home they toured.

2. Buyers are not liars. We are not good qualifiers. Prospects will tell you the truth in direct proportion to their degree of trust in you.

3. Sales resistance must be eliminated completely, before the model presentation begins. If not, resistance will only increase.

4. Every penny spent to market a community should be measurable.

5. General agents need to be educated about new homes, starting with the fact they don’t sell new homes and they don’t need to know construction.

6. No urgency, no sale.