Cobroker Sales Are More Than Double All Other Prospect Marketing Sources, Including The Internet

Numbers don’t lie, but they could be conservative. Many homebuilders will tell you that cobroker sales represent 65-70% or more of his sales in this market. If that is true, that means that cobrokers brokers are out- selling  internet prospects, bandit signs, and newspaper advertising by about 2 to 1 or double all other sources.

What would it mean to a home builder to increase cobroker sales by another 20% over the next year or for a real estate agent to sell two new homes among her resales in the next twelve months? Or for that matter increase her resales because she learned how to eliminate and/or compare new homes to resales in the early stages of the qualification/showing process.

Here is my simple, subjective but passionate plea to real estate broker owners, office managers, and sales managers: Please add a meaningful ‘new homes’ module to your required ‘sales’ training for your general agents.  Agents need the sales, and you need the retention.  The numbers say it all, and we have reason to believe that this less-stress option will prove to be a great move for your agents and the home builders in your market.

Welcome to Builder-Certified New Homes Cobroker training!