Want To See More Real Agents At Your Home Builder Events? Stick To The Fundamentals
Forget thinking out of the box. Think what works. And what works for practically no cost is an ‘office caravan.’ Yes, there are still offices that caravan. If the office has regular sales meetings, there is a good chance they caravan.
These are those regular scheduled times, usually right after the broker’s sales meeting, that several agents climb into four or five automobiles and inspect the resale listings that have come into the office during the last week or so.
The next time you deliver your new homes flyers to your neighborhood real estate offices, ask to meet the caravan coordinator This is the person assigned to develop the caravan showing schedule. All you want the coordinator to do is put your community on the list last, so you can serve lunch in one controlled area, tell your story, show them your models and wish them on their way.
Why does this work? Because you are:
- Drawing agents who are active listers and sellers in your neighborhood in your price range.
- Your schedule fits theirs. This is nothing new. On this day, yours is just another home on the list. And the coordinators are always looking for good properties to list.
- Lunch works for you as well as them. It works for you, because you can control your presentation and make the introductions you should make
To get my detail comments on this idea, liten to this short audio. Sale Office Caravan
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