Internet Registration Manager’s Keep Finding New Ways To Help Realtors

What do you think the job description for a production builder’s Internet Registration Coordinator looks like? What authority does this person have?  Yesterday I was talking with the internet ‘advisor’  (indicating indirectly that the industry is still trying to figure this position out) for a major production builder.

When I asked her what she did for the broker, she reminded  me that she in fact is a licensed agent and had been on the broker’s side of the fence. Then proceeds to tell me that she in effect provides services somewhere between MLS information, concierge services, and appointment coordinator. What?!  Sounds like a pretransaction management service to me.

Production builders are moving toward providing registration, appointment scheduling, product descriptions, pricing, finance info before the prospect visits the property and all of the transaction management services after the sale. Plus they write the contract.

Talk about a point of prospect info capture.

My guess is that what they do for the cobroker ranges from simple prospect registration to the types of services listed above. This s position could become one of the highest paid positions on a builder’s staff, or for new homes division’s within real estate brokerages.  I can see an important professional designation, as well.

How can this position not become the dominant resource in sales, marketin, product design and pricing meetings? This is the person who asked the broker what the prospect is looking for in a home, price range, and all the rest, then can track which community they bough, type of home, from one source, who’s full time job is to capture information.

You know what this means? This means I am going to have to change my webinar presentation! Seriously, this has got be great news, especially for new agents who have so much to learn and for the those agents who always too busy complaining to do their research.

Coming soon: An interview with a national builder’s internet registration ‘advisor.’