Don’t Assume Short Sales Prospects Will Not Purchase A New Home

Our blog is constantly encouraging general agents to add “new construction” to their inventory offerings, even though the new home may be a for sale by owner. The reason we do this is because there is a huge opportunity for general agents to add to their revenue stream if they do.

All short sale buyers are not buying short sales. There is a significant number of short sales prospects that are turning to new homes due to the frustration and stress embedded in the short sale purchase process. Many of you reading this know what I mean.

To prove my point,  read this column, about a short sale buyer who shopped with a Realtor for almost six months, purchased a short sale that cancelled without notice. The buyer purchased a new homes for $2 a square foot less than the sale would have cost her.

She purchased a Centex home near Tampa, Fl from a for cash and closed in seven days. I had the priviledge to interview her and her Century 21 Realtor.

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